Building a future of hope, one goal at a time.

Strategic, Introspective and Comprehensive

By the end of 2027, Fresh Start seeks to be viewed as a principal in the growth of the recovery community and the choice for the treatment of addiction and co-current disorders in Alberta. We will utilize and further develop evidenced-based approaches that will not only contribute to the delivery of successful outcomes for the individuals directly served but also create expanded engagement with both family, Alumni, and the recovery community at large.

Fresh Start Recovery Centre’s strategic plan is grounded in a comprehensive understanding of the current landscape and the diverse factors impacting our communities. We are confident in our ability to move forward by leveraging past experience and reshaping our organization through introspective reviews of our services and delivery methods. This process involves collaboration with our Board, stakeholders, staff, clients, and broader community engagement. The insights gained through these reviews will shape and guide the development of our vision, mission, and values.

Our strategic plan reflects Fresh Start’s commitment to our core mission: to provide housing, treatment, and support to individuals, empowering them to enhance the quality of their lives. This dedication drives our efforts to deepen our understanding of addiction and trauma while fostering resilience through a holistic, culturally sensitive, and supportive experience.

To achieve our mission of housing, treating, and supporting individuals affected by addiction, we focus on three strategic areas. Organizational and operational Development, Program Quality and Stakeholder Engagement and IT Infrastructure and Compliance. By clicking on one of the three areas underneath this box the slides below will change and share our targets and outcomes for each of our programs Fresh Start Recovery Treatment Program, Outreach, Post Treatment Housing, Friends and Family:

By concentrating on organizational and operational development, we ensure our scalability, efficient restructuring, effective staffing, and operational continuity. This robust foundation allows us to expand our reach, adapt to evolving needs, maintain high standards of service delivery, and ultimately provide consistent, high-quality support to those we serve.

Operational and Organizational Development

Continue to develop a scalable operational framework to support our growth.

Ensure ongoing leadership development and support in these transitional periods.

Investigate, develop, implement, and maintain a framework for operational stability and organizational sustainability.

Foster a culture of continuous improvement and resilience with a strong focus on leadership development.

Develop and standardize policies and procedures for consistent operations.

Implement comprehensive training and development programs for staff.

Ensure continuous improvement of operational processes.

Staffing and Human Resources

Address staffing challenges through strategic recruitment and retention.

Identify, replace and fill gaps with effective candidates.

Enhance staff training and development programs.

Foster a positive work culture that encourages loyalty and job satisfaction.

Goals, Strategies and Outcomes for our Programs:

At Fresh Start Recovery, our goals are rooted in creating lasting change and empowering individuals and families on their recovery journey. We strive to expand our programs, strengthen our community partnerships, and ensure that those we serve have the resources and support they need to rebuild their lives. Every goal we set is aimed at fostering hope, healing, and a brighter future for individuals and families, one step at a time.

Outreach

Providing Connection with People at Every Stage of Recovery

Fresh Start’s outreach focuses on meeting people where they’re at—whether they’re struggling with addiction, just starting recovery, or further along in their journey. We aim to reach high-risk individuals, families seeking guidance, alumni who want to give back, and young people who need prevention education. By working with businesses, community groups, and healthcare providers, we can help create recovery-friendly environments and break down stigma. Our outreach also fills service gaps by providing easy access to education and support.

Key Goals:

Reach people in tough situations—those experiencing homelessness, job loss, or legal issues.
Partner with employers and healthcare professionals to promote recovery-friendly workplaces.
Provide clear, easy-to-understand information on addiction and recovery.
Use digital tools like online meetings, resource hubs, and social media to connect with more people.
Build a mentorship program where alumni and peers offer guidance.
Strengthen ties with housing programs, law enforcement, and harm reduction services.
Track outreach efforts to improve our impact.

What Success Looks Like (Short-Term to Long-Term):

Short-Term: Make it easier for people to access support, train staff in trauma-informed care, and expand education and crisis response.
Intermediate: Keep people engaged in recovery networks, offer life skills training, and grow partnerships with agencies and service providers.
Long-Term: Build a lasting outreach program, expand recovery housing, reduce stigma, and use real-world data to influence addiction policy.

Treatment Program

Providing a Strong Foundation for Recovery

We want Fresh Start’s treatment program to be the best possible support system for people working toward sobriety. This means ensuring smooth transitions between treatment phases, involving families in the process, and offering well-rounded care that includes mental health support, fitness, and nutrition.

Key Goals:

Make intake easier and tailor treatment plans to each client’s needs.
Offer both live-in and day treatment options for flexibility.
Find ways to keep people engaged and motivated throughout treatment.
Combine professional therapy with peer support for a balanced approach.
Add mental health care, exercise, and nutrition programs to support overall wellness.
Use technology to track progress and improve services.
Get families involved through therapy and education.
Help clients transition smoothly into independent living after treatment.

What Success Looks Like (Short-Term to Long-Term):

Short-Term: Train staff in trauma-informed care, increase 12-step participation, and improve communication with clients and families.
Intermediate: Help more people complete treatment, offer career development, and strengthen partnerships with community organizations.
Long-Term: Become a leader in addiction treatment, maintain strong alumni networks, and influence addiction policies to secure better funding and support.

Post Treatment Housing

Providing Safe Space for the Next Steps

Recovery doesn’t stop when treatment ends. Stable, sober housing is essential for those transitioning to independent living. We’re committed to increasing recovery housing options and removing barriers like homelessness, unemployment, and past legal challenges.

Key Goals:

Expand the number of recovery housing spaces.
Provide ongoing support like case management and mentorship.
Work with landlords and housing agencies to secure safe, affordable housing.
Train housing staff to support residents in early recovery.
Offer structured programs that help residents find jobs, go back to school, and reconnect with their community.
Make housing policies inclusive, ensuring Indigenous and marginalized communities have fair access.
Create a peer accountability model where residents support one another.
Advocate for increased government funding for recovery-friendly housing.

What Success Looks Like (Short-Term to Long-Term):

Short-Term: Streamline the intake process, provide job training, and strengthen housing partnerships.
Intermediate: Help residents keep stable housing, maintain employment, and build strong peer-support networks.
Long-Term: Reduce homelessness among alumni, expand housing options, and advocate for long-term funding and policy changes.

Friends and Family Program

Providing an Opportunity to Heal Together

Addiction impacts not just the individual but their loved ones too. Our Friends & Family program ensures that families have the tools, education, and support they need to navigate recovery alongside their loved one.

Key Goals:

Make family support programs more accessible, both in-person and online.
Educate families about addiction and recovery through workshops and group sessions.
Match experienced families with those new to the recovery journey for mentorship.
Improve communication between families and treatment teams.
Partner with community groups to provide additional support resources.
Ensure programming is inclusive of all cultural backgrounds.
Teach families how to set healthy boundaries while supporting their loved ones.
Advocate for more funding for family-centered addiction services.

What Success Looks Like (Short-Term to Long-Term):

Short-Term: Provide educational resources, offer structured peer-support groups, and train staff in family engagement.
Intermediate: Increase family participation, improve well-being, and help families develop stronger coping skills.
Long-Term: Build lasting family support networks, grow the Friends & Family program, and influence policies that prioritize family recovery services.

Our emphasis on program quality and stakeholder engagement drives our commitment to developing innovative, evidence-based programs and continuously improving their quality. Engaging with the community and advocating for the rights and needs of individuals affected by addiction builds trust and partnerships that enhance our programs. Our dedication to Indigenous reconciliation ensures our practices are culturally sensitive and inclusive, addressing the unique challenges faced by Indigenous communities. These efforts ensure our programs are effective, inclusive, and responsive, thereby fostering better outcomes for our clients.

Program Development and Quality Assurance

Expand treatment programs to meet the diverse needs of our clients.

Implement evidence-based practices and continuously improve program quality.

Foster innovation in treatment approaches and services.

Navigate the “automation” of the changes being brought forth by the government through our commitment to our autonomy and proven methods.

Community Engagement and Advocacy

Increase community awareness and engagement through outreach, collaboration, and recovery community development.

Examine and build stronger relationships with government agencies, healthcare providers, and other non-profits.

Enhance and strengthen our ability to contribute to policies and initiatives supporting addiction recovery through effective stewardship.

Commitment to Indigenous Reconciliation

Develop and implement programs that support Indigenous communities.

Foster partnerships with Indigenous organizations and leaders.

Ensure cultural competence and sensitivity in all our services.

Goals, Strategies and Outcomes for our Programs:

At Fresh Start Recovery, our goals are rooted in creating lasting change and empowering individuals on their recovery journey. We strive to expand our programs, strengthen our community partnerships, and ensure that those we serve have the resources and support they need to rebuild their lives. Every goal we set is aimed at fostering hope, healing, and a brighter future for individuals and families, one step at a time.

Friends and Family Program

Providing Support for Loved Ones Through Recovery

Recovery doesn’t happen in isolation—it ripples through families, friendships, and entire communities. Addiction can strain even the strongest relationships, creating feelings of confusion, frustration, and helplessness for those who love someone in recovery. At Fresh Start, we believe that healing must extend beyond the individual, which is why our Friends & Family Program is designed to equip loved ones with the knowledge, tools, and support they need to navigate this journey. Through education, support groups, and mentorship, we help families and friends understand the complexities of addiction, set healthy boundaries, and foster relationships built on trust and mutual growth.

We recognize that families need their own support to heal, which is why we collaborate with mental health professionals, community groups, and advocacy organizations to ensure they have access to the best resources available. Whether it’s through workshops on effective communication, guidance on self-care, or peer connections with others who have walked a similar path, our goal is to strengthen family resilience. Recovery is a shared journey, and when families are supported, they become a powerful force in sustaining long-term healing and hope

Key Goals:

Make family support services easier to access, both in-person and online.
Offer educational workshops to help families understand addiction and recovery.
Teach stress management and self-care strategies to prevent burnout.
Help families improve communication and set healthy boundaries.
Connect families with experienced mentors who have been through similar journeys.
Advocate for better addiction support policies that include families.
Strengthen collaboration between treatment teams and families.
Ensure programming is inclusive and respectful of cultural differences.

What Success Looks Like (Short-Term to Long-Term):

Short-Term: Make family resources easier to access, expand support groups, and provide training for staff.
Intermediate: Increase participation in family recovery programs, strengthen mentorship networks, and improve family resilience.
Long-Term: Build lasting family support networks, expand services, secure ongoing funding, and ensure addiction recovery always includes family involvement.

Outreach

Providing & Building Stronger Communities

At Fresh Start, outreach isn’t just about extending a helping hand—it’s about meeting people where they are, creating real connections, and ensuring that no one is left behind in their recovery journey. Addiction doesn’t discriminate, but access to support often does, which is why we work tirelessly to bridge the gap between those in need and the resources available. Through public education, direct engagement, and advocacy, we challenge the misconceptions surrounding addiction, shifting the conversation from shame and isolation to hope and healing. By addressing the systemic barriers that prevent people from seeking help, we empower individuals and communities to take the first step toward change.

Collaboration is at the heart of everything we do. We partner with government agencies, healthcare providers, and community organizations to create a network of trusted support, ensuring that recovery services are not only available but also accessible. We place a strong emphasis on reaching Indigenous communities and other marginalized groups, recognizing the unique challenges they face in accessing culturally informed and equitable care. Whether through outreach events, digital engagement, or direct partnerships, we are committed to making sure that recovery isn’t just an option for some it’s a reality for all.

Key Goals:

Use proven strategies to improve addiction education and engagement.
Strengthen relationships with key stakeholders to expand outreach efforts.
Run awareness campaigns about addiction, harm reduction, and recovery options.
Ensure outreach is culturally respectful and meets the needs of Indigenous communities.
Use data to track outreach success and improve strategies.
Advocate for policies that improve access to recovery support.
Make sure outreach programs are inclusive of diverse communities.
Train alumni and community mentors to lead peer-based outreach.

What Success Looks Like (Short-Term to Long-Term):

Short-Term: Increase public awareness, train outreach volunteers, and expand online resources.
Intermediate: Improve connections between outreach and recovery programs, expand partnerships, and increase long-term engagement.
Long-Term: Establish Fresh Start as a leader in outreach, influence addiction policy, and create a lasting recovery network.

Treatment Program

Providing High-Quality, Personalized Recovery Support

Fresh Start is dedicated to providing the highest standard of addiction treatment by integrating evidence-based practices with the lived experiences of those in recovery. We recognize that addiction is complex and deeply personal, which is why our approach is rooted in compassion, science, and real-world application. Through ongoing collaboration with healthcare professionals, mental health experts, and peer support networks, we ensure that our programs remain dynamic, responsive, and tailored to the evolving needs of our clients.
We believe that recovery is not one-size-fits-all—it requires continuous learning, adaptation, and innovation. That’s why we are committed to refining our programs based on emerging research, clinical advancements, and direct feedback from those we serve. By fostering an environment of inclusivity and accessibility, we ensure that individuals from all backgrounds receive personalized, effective care that addresses not only substance use but also the underlying emotional, psychological, and social factors that impact long-term recovery.
Key Goals:
- Regularly assess and improve treatment effectiveness.
- Work closely with medical professionals to integrate mental health support.
- Train staff in trauma-informed care to better support clients.
- Offer specialized programs for Indigenous and other underserved communities.
- Ensure clients have access to ongoing recovery support after treatment.
- Follow the latest research and best practices in addiction treatment.
- Advocate for funding to expand treatment options.
- Build partnerships with employers to support job opportunities for those in recovery.
What Success Looks Like (Short-Term to Long-Term):
- Short-Term: Improve program tracking, expand mental health services, and strengthen alumni involvement.
- Intermediate: Increase retention and success rates, strengthen peer support networks, and improve aftercare.
- Long-Term: Position Fresh Start as a leader in recovery, influence treatment policies, and secure long-term funding.

Post Treatment Housing

A Safe & Supportive Step Toward Independence

Stable housing is more than just a place to live—it’s a foundation for lasting recovery. The transition from treatment to independent living can be one of the most vulnerable times in a person’s journey, which is why Fresh Start’s post-treatment housing program is designed to provide structure, support, and a sense of community. Our program helps individuals build the skills and confidence needed to navigate life after treatment while remaining deeply connected to their recovery.

With a focus on accountability, peer support, and continued personal growth, residents have access to recovery resources, mentorship, and a safe environment that reinforces the principles of sobriety. We integrate life skills development, employment support, and relapse prevention strategies to ensure that individuals are not just staying sober but also thriving in their new independence. By offering a stable and supportive space, we help bridge the gap between treatment and lifelong recovery—empowering individuals to build a future rooted in strength, purpose, and lasting change.

Key Goals:

Increase the number of recovery housing spaces.
Make transitions from treatment to housing as smooth as possible.
Encourage alumni to mentor and support new residents.
Provide life skills and job training to promote independence.
Work with housing authorities to secure affordable, recovery-friendly housing.
Build a supportive peer community within housing programs.
Ensure recovery housing is inclusive and accessible to all.
Advocate for better funding and policies to support recovery housing.

What Success Looks Like (Short-Term to Long-Term):

Short-Term: Improve intake processes, expand job training, and strengthen peer support.
Intermediate: Increase housing stability, improve financial literacy, and build stronger mentorship networks.
Long-Term: Expand recovery housing, reduce homelessness among those in recovery, and secure ongoing policy support.

A strong IT infrastructure and rigorous compliance are crucial to our operational effectiveness and accountability. Investing in modern IT systems improves efficiency and communication, while advanced data management ensures the secure and ethical handling of client information. Adhering to relevant regulations and maintaining transparent processes uphold ethical practices and public trust. By managing external and internal pressures effectively, we ensure our resilience and adaptability in a rapidly changing environment. Together, these strategic areas enable us to deliver on our mission with integrity, efficiency, and a commitment to excellence, making a positive impact on the lives of those we support.

IT and Data Management

Upgrade IT systems to improve data collection and analysis.

Lead in quantitative data and its application to treatment outcomes.

Ensure data security and compliance with developing regulations.

Compliance and Accountability

Develop strategies and systems to meet evolving reporting and accountability practices.

Ensure compliance with government contracting requirements.

Regularly review and update reporting protocols to maintain alignment with regulatory changes.

Competition and Stakeholder Engagement

Recognize and adapt to external pressures from new organizations entering Alberta and government-funded initiatives.

Strengthen internal processes to support increased operational demands.

Maintain relevance and visibility with stakeholders and the community.

Goals, Strategies and Outcomes for our Programs:

Post Treatment Housing

Providing Technology to Support Stability

The move from treatment to independent living is a big step in recovery—one that comes with real-life challenges and new responsibilities. It’s a time when people start rebuilding their lives, and having the right support in place can make all the difference. At Fresh Start, we know that having a safe, stable place to live isn’t just about a roof over your head—it’s about creating a space where recovery can thrive. A strong foundation during this transition helps prevent relapse and sets individuals up for long-term success.

To make this transition smoother, we’re using digital tools to keep recovery housing organized, safe, and connected. These tools help residents track their progress, stay in touch with their support networks, and easily access counseling, job resources, and mentorship. House managers and staff will also have better systems to keep things running smoothly, monitor safety, and step in when extra support is needed.

By blending structure, technology, and real human connection, we’re making sure that people leaving treatment don’t feel like they’re on their own. Recovery isn’t just about getting sober—it’s about learning how to live again with confidence, purpose, and the tools to keep moving forward.

Key Goals:

Improve housing management – Use digital tracking to monitor resident progress and needs.
Secure resident information – Strengthen privacy measures to protect personal data.
Simplify financial tracking – Make it easier to manage rent, funding, and payments.
Expand remote recovery support – Provide digital access to meetings, counselling, and education.
Train staff in cybersecurity – Protect housing systems from data breaches.
Streamline incident reporting – Use online systems for faster response to issues.
Ensure digital inclusivity – Make resources accessible to Indigenous and underserved communities.

What Success Looks Like (Short-Term to Long-Term):

Short-Term: Improve housing security, streamline intake and finances, and expand online recovery meetings.
Intermediate: Reduce housing turnover, increase digital life skills training, and improve partnerships with service providers.
Long-Term: Build a fully digital housing management system, secure sustainable funding, and expand access to more people in need.

Friends and Family Program

Providing Supports into the Digital Age

Families play a huge role in recovery. They offer love, support, and accountability—things that can make all the difference for someone trying to stay sober. At Fresh Start, we know that recovery isn’t just about the person in treatment; it’s about healing relationships, rebuilding trust, and making sure families have the support they need too. That’s why we’re developing digital resources to help families stay connected, no matter where they are.

With virtual education sessions, interactive workshops, and online support groups, families can get the tools they need to navigate recovery alongside their loved one. These resources will cover everything from setting healthy boundaries and improving communication to understanding the recovery process—helping families become a source of strength rather than stress.

We know that life gets busy, and distance shouldn’t be a barrier to involvement. By using technology, we’re making it easier for families to stay engaged in ways that are practical and meaningful. Because in the end, recovery is strongest when no one has to go through it alone.

Key Goals:

Create an online learning hub – Offer courses on addiction, recovery, and communication skills.
Expand virtual support groups – Provide digital meetings for families who can’t attend in person.
Protect sensitive family data – Ensure secure tracking of participation and engagement.
Automated updates and reminders – Keep individuals informed with text, email, and mobile alerts.
Train facilitators in IT security – Ensure safe and effective digital program delivery.
Make resources culturally inclusive – Develop family support tailored to Indigenous and diverse communities.
Strengthen mentorship programs – Use secure platforms to connect experienced families with newcomers.

What Success Looks Like (Short-Term to Long-Term):

Short-Term: Expand online family education, secure virtual support groups, and improve scheduling and communication.
Intermediate: Increase family participation, create stronger mentorship programs, and collect better data for program improvements.
Long-Term: Build a fully digital family support network, influence policy to prioritize family-centered recovery, and ensure long-term program growth

Outreach

Providing Digital Engagement & Breaking Stigma

Outreach is all about meeting people where they’re at—whether that’s in person, emotionally, or now more than ever, online. At Fresh Start, we know that connection is the backbone of recovery, and by expanding our digital presence, we can reach more people who need support, no matter where they are in their journey.

By using technology, we’re making recovery resources easier to find, building stronger partnerships, and ensuring that our outreach is accessible to everyone—especially those who might feel overlooked. Whether it’s through virtual support groups, sharing real recovery stories online, or creating easier ways for people to connect, we’re breaking down barriers so more people can find the hope and help they need.

This isn’t about replacing real-life connection—it’s about making sure more people have access to it. By embracing new ways to reach people, we can spread the message of recovery further, connect with more communities, and make sure no one has to walk this path alone.

Key Goals:

Develop digital outreach platforms – Offer online education and recovery resources.
Strengthen data security – Protect outreach participant information.
Train staff in digital tools – Help outreach teams use technology effectively.
Improve crisis response – Use digital solutions to connect people with emergency support.
Ensure accessibility – Adapt programs for Indigenous and underserved communities.
Strengthen partnerships – Use technology to collaborate with healthcare providers and government agencies.
Expand online advocacy – Use digital tools to push for better addiction policies.

What Success Looks Like (Short-Term to Long-Term):

Short-Term: Increase public awareness, improve IT security, and optimize digital communication.
Intermediate: Expand partnerships, refine outreach strategies with data insights, and improve crisis management.
Long-Term: Build a fully digital outreach system, secure long-term funding, and continue breaking stigma through online education and advocacy.

Treatment Program

Providing Technology to Improve Care

At Fresh Start, we’re always looking for ways to improve how we support people on their recovery journey. We know that no two recovery paths are the same, so we’re upgrading our treatment systems to make sure every client gets personalized, high-quality care that meets their specific needs.

By using new technology, we’ll be able to track client progress more accurately, making it easier to adjust treatment plans in real time. Expanding virtual therapy services means people can stay connected to support no matter where they are, and stronger security measures will keep personal information safe—because trust and confidentiality are at the core of what we do.

These upgrades are about more than just technology—they’re about making sure everyone who walks through our doors has the best possible chance at lasting recovery. By embracing new tools and approaches, we’re building a stronger, more effective support system for those who need it most.

Key Goals:

Implement a centralized client management system – Track treatment progress in real time.
Enhance data security – Protect sensitive client information.
Expand options – Increase virtual therapy and support group access.
Use data to improve treatment – Analyze outcomes to refine programs.
Train staff in digital compliance – Ensure cybersecurity best practices.
Collect client feedback digitally – Use surveys and tracking tools to improve care.

What Success Looks Like (Short-Term to Long-Term):

Short-Term: Improve client data tracking, expand virtual treatment, and strengthen security.
Intermediate: Increase treatment engagement, improve aftercare planning, and strengthen partnerships with healthcare providers.
Long-Term: Establish Fresh Start as a leader in digital recovery care, secure lasting funding, and continue innovating addiction treatment.

In 2024, we acquired 66 more for a total of

Fresh Start Recovery Treatment

In 2023, we had:

Site I: Phase 1

122 +

Site II: Phase 1

66 +

Site III: Phase 1

10 =

198

Individuals that completed phase 1 of our program

In 2024, we had:

Site I: Phase 1

130 +

Site II: Phase 1

66 +

Site III: Phase 1

85 =

281

Individuals that completed phase 1 of our program plus 6 day program clients

We aim to continue to provide services for as many individuals as possible.

Family and Friends: Coming Together